How Social is Sochi?

Whether or not you are actually watching the XXII Winter Olympics in Sochi, we have all seen tweets from our friends, instagrams from athletes being stuck in bathrooms and elevators, and updates on the news about wins, losses, tinder, and #SochiProblems. The Olympics are a social TV event, not just surrounding the actual competition, but also for brands and athletes. The infographic below from Offerpop displays engagement with Olympic promotions and social conversations about Sochi.



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