Lasting TV Conversation Lives on Tumblr

A new study released by Pulsar, the social data analysis platform developed by Face Group, that deep long-lasting conversations surrounding TV shows is on Tumblr, rather than Twitter. Twitter does provide higher live interactions during the hour that the show airs in generating 621,000 posts versus Tumblr’s 91,00 posts; however, Twitter conversation drops as soon as the credits roll.

The study was conducted in the UK in Fall 2013, tracking discussions surrounding five TV series- Sherlock, Supernatural, Pretty Little Liars, Sleepy Hollow, and Malcolm in the Middle. Pulsar discovered that people talked about the shows more on Tumblr with 7.3 million posts, than Twitter with 3.1 million. The social conversation on Tumblr grows 31% one hour after airtime compared with during airtime.

Another noteworthy discovery is the type of interaction around TV content on Tumblr versus Twitter. Twitter provides an opportunity for users to share their opinions, while storytelling, content remixing, creativity, and fan community dialogue drive 71% of Tumblr TV interactions. Additionally, 41% of television related posts on Tumblr are animated GIFs of key scenes within episodes.

Social TV Data AdAge

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This study will have a lasting impact on Social TV as networks will need to shift their focus to Tumblr, at least when considering long-term engagement.

Social TV: New Platform for Advertisers & Brand Marketers

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Technology companies are working to create new ways to integrate social content into multi-platform broadcast deliverables in order to further the integration into linear and live TV programming. Miranda Technologies and Mass Relevance, two such companies, are collaborating to incorporate social content from Twitter, Instagram, Facebook, Vine, Google+, and YouTube for use on any digital screen.

This platform allows marketers and brand agents to develop campaigns with social content in real-time while engaging social media users and viewers. Mass Relevance has even expanded their scope to include tools that analyze social media content and relevance as well as features to further encourage user participation and content amplification. Sam Decker, CEO of Mass Relevance, stated that, “Social media has become an integral part of how we watch television, and leading media companies understand the value of bringing social content on-air to spark viewer interaction.”

Miranda provides production, play-out and delivery systems for television broadcasters and multi-system operators worldwide. Miranda’s on-air graphics system, Vertigo XG, creates high quality character generation, channel branding graphics, and visually engaging social media content.

Miranda and Mass Relevance are two of the companies behind the scenes in managing social content and data as well as incorporating it into the templates that go on air.

Viacom and Tumblr Co-Branded Campaign

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Viacom and Tumblr announced that they will be exclusive partners in delivering co-branded content campaigns for advertisers on Tumblr, less than one week after Viacom settled its lawsuit with Google Inc. over YouTube videos. This partnership will kick off with the 2014 MTV Movie Awards on April 13, 2014 with content from MTV such as images, videos, and gifs on Tumblr connected to the show. Read the full press release here!

Thoreau Warned Us About Ellen’s Oscar Selfie | TechCrunch

Check out this important read about what Ellen’s celeb-studded Oscar selfie means for the growing cultural wasteland in America:

Thoreau Warned Us About Ellen’s Oscar Selfie | TechCrunch.

Social TV: Facebook v. Twitter

Facebook is thought to have missed its chance on mobile and is supposedly losing young users to newer and less ad-heavy platforms such as Snapchat and Tumblr. Both television shows and brands are well represented on social media with thousands of Twitter followers and millions of Facebook likes. While followers and likes do not provide the same interactions, the Social TV conversation has been dominated by the two biggest platforms: Twitter and Facebook.

Social TV has played a prominent role in Twitters IPO as it is far easier to analyze and quantify Twitter conversation as opposed to Facebook interactions. Facebook has stricter privacy guidelines and the content created in that community is protected and therefore, much more difficult for analysts for fully access.

Facebook is trying to compete with Twitters position as the go-to live conversation platform with their implementation of the hashtag and “watching” status updates. Facebook has been joining the Social TV conversation and it may not be too late as Dave Poltrak of CBS maintains that Twitter has not yet won the battle for Social TV.

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Last month, a company specializing in social media analytics for TV, SecondSync, made a deal to gain access to Facebook Social TV data in the United States, the United Kingdom, and Australia. The first data release showed 10% and 24% of audiences interacted with the UK X-Factor finale and the Breaking Bad finale, respectively. SecondSync found that Facebook is used more as an immediate social medium with 60% of interactions during broadcasts, and that 80% of those interactions take place via mobile devices.

Interactions and tweets are not the same. An interaction is defined by SecondSync as a “TV-related post, comment, like, or share.” Facebook is more personal and Twitter is considered public, therefore posing a challenge to the future of social TV analytics. TV broadcasters, programmers, and advertisers are looking for more insights on how best to use social media to support their campaigns, and it seems that a presence on both platforms is necessary in order to have a well-rounded social media presence.

How Social is Sochi?

Whether or not you are actually watching the XXII Winter Olympics in Sochi, we have all seen tweets from our friends, instagrams from athletes being stuck in bathrooms and elevators, and updates on the news about wins, losses, tinder, and #SochiProblems. The Olympics are a social TV event, not just surrounding the actual competition, but also for brands and athletes. The infographic below from Offerpop displays engagement with Olympic promotions and social conversations about Sochi.

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Best TV Presidents

In honor of President’s Day, we have compiled a list of our top 5 favorite fictional TV Presidents.

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1. President Josiah (Jed) Bartlet

“The West Wing”

Actor: Martin Sheen

Best Quote: [with the Secretary of Agriculture, Roger Tribbey, the cabinet member staying behind during a State of the Union address]

Bartlet: Oh, Roger. If anything happened, you know what to do, right?

Roger Tribbey: I honestly hadn’t thought about it, sir.

Bartlet: First thing always is national security. Get your commanders together. Appoint Joint Chiefs, appoint a chairman. Take us to defcon 4. Have the governors send emergency delegates to Washington. The assistant Attorney General is going to be the Acting A.G. If he tells you he wants to bring out the National Guard, do what he tells you. [pause] You got a best friend?

Roger Tribbey: Yes, sir.

Bartlet: Is he smarter than you?

Roger Tribbey[chuckles] Yes, sir.

Bartlet: Would you trust him with your life?

Roger Tribbey: Yes, sir.

Bartlet: That’s your chief of staff.

 

 

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2. President David Palmer

“24”

Actor: Dennis Haysbert

Best Quote: “Listen to me. All of you. I know you’re not in the same room with me but you can see and hear me plainly enough. Take a good look. Do I seem scared? Am I breaking into a nervous sweat? Am I babbling? At a loss for words? Is my voice shaking? Can any one of you look me in the eye and tell me I’m disabled?”

 

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3. President Mackenzie Allen

“Commander in Chief”

Actor: Geena Davis

Best Quote: ”So let me understand this. We have half of the Secret Service at the airport, FBI, SWAT teams, we have a spy satellite that can read a license plate from space, and my major source of information is cable news? What if the Chinese invade? Am I gonna hear it first on talk radio?”

 

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4. President Fitzgerald Grant III

“Scandal”

Tony Goldwyn

Best Quote: “No one elected you! You’re not the president! You don’t weigh in on foreign policy! Your opinion doesn’t matter! You are the first lady. Your job is to plant gardens and decorate rooms and let them blog about your clothes. You’re ornamental, not functional. So don’t come into the oval and try to use your brain because no one cares.”

 

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5. President Garrett Walker

“House of Cards”

Michael Gill

Best Quote: “I feel like I’m losing control of my own goddamn administration”

Social TV in the News

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Jacob Shwirtz, former Viacom social TV lead, was named Endemol Beyond USA’s Chief Social Media Officer. Endemol Beyond USA is a premium multichannel network behind some of the most successful unscripted hits in television such as Big Brother and Wipeout. Shwirtz, who was named one of the top 10 social media mavens in 2012, will aim to create and implement strategies in order to maximize social media as a global storytelling platform.

 

Source: http://www.endemolusa.tv/news/endemol-north-america-hires-jacob-shwirtz-as-chief