Technology companies are working to create new ways to integrate social content into multi-platform broadcast deliverables in order to further the integration into linear and live TV programming. Miranda Technologies and Mass Relevance, two such companies, are collaborating to incorporate social content from Twitter, Instagram, Facebook, Vine, Google+, and YouTube for use on any digital screen.
This platform allows marketers and brand agents to develop campaigns with social content in real-time while engaging social media users and viewers. Mass Relevance has even expanded their scope to include tools that analyze social media content and relevance as well as features to further encourage user participation and content amplification. Sam Decker, CEO of Mass Relevance, stated that, “Social media has become an integral part of how we watch television, and leading media companies understand the value of bringing social content on-air to spark viewer interaction.”
Miranda provides production, play-out and delivery systems for television broadcasters and multi-system operators worldwide. Miranda’s on-air graphics system, Vertigo XG, creates high quality character generation, channel branding graphics, and visually engaging social media content.
Miranda and Mass Relevance are two of the companies behind the scenes in managing social content and data as well as incorporating it into the templates that go on air.