Out of Context, Out of Line

Colbert

What happens when the public takes a tweet out of context and begins a crowdsourced effort to unseat a late-night television host from his throne? The answer: #CancelColbert.

The official twitter account for The Colbert Report, which is not run by Mr. Colbert himself, tweeted the following yesterday:

Screen Shot 2014-03-28 at 2.05.21 PM

Although the tweet was quickly deleted, much of the internet was abuzz calling the Comedy Central host racist. In a swift attempt to diffuse the situation, Mr. Colbert reassured his fans that this in fact was not him:

The @ColbertReport account, run by Comedy Central, corroborated Colbert’s account:

https://twitter.com/ColbertReport/status/449395265251078144

https://twitter.com/ColbertReport/status/449406887306731520

Although the comment itself was in fact making fun of Washington Redskins owner Dan Snyder some reacted in a rage, calling for the cancellation of the popular late-night program. The most vocal advocate was Suey Park who formerly organized and popularized the #NotYourAsianSidekick social campaign.

Screen Shot 2014-03-28 at 1.59.37 PM Screen Shot 2014-03-28 at 1.59.14 PM Screen Shot 2014-03-28 at 1.58.53 PM Screen Shot 2014-03-28 at 1.58.30 PM

The hashtag trended for a few hours and sparked a debate between those seeing the tweet as racist, and Colbert loyalists who pointed out the tweet was taken well out of context. Regardless of which side your on the power of social media was full force last night. And once again, it showed us that when everyone talks nobody listens.

Advertisements

Viacom and Tumblr Co-Branded Campaign

tumblr-tv

Viacom and Tumblr announced that they will be exclusive partners in delivering co-branded content campaigns for advertisers on Tumblr, less than one week after Viacom settled its lawsuit with Google Inc. over YouTube videos. This partnership will kick off with the 2014 MTV Movie Awards on April 13, 2014 with content from MTV such as images, videos, and gifs on Tumblr connected to the show. Read the full press release here!