#FWBL Fails to be “Friends”

Cheaply trying to knock-off of the 90s fan-favorite sitcom Friends, the new show Friends With Better Lives weakly attempts to be THE show that everyone is talking about. This new sitcom was being considered as the replacement for the How I Met Your Mother’s time slot until an astonishing 31% drop in viewership after only one episode convinced CBS executives otherwise.

The central characters in the show are boring, offering little excitement to the show’s already doomed future. The predictability of the conflicts the show centers on – fear of being single in the city, complications with dating, and marriage – only makes it less enticing. Although the producer of Friends is on staff for this show and the cast list boasts some big names, it’s future is looking pretty grim. While it would be hard for anything to fully match up to the popularity of the series finale of How I Met Your Mother, this certainly will not even come close.

Social media is a huge factor in determining shows’ popularity, and CBS rolled out a massive social media push for the show’s premiere. The show had a #FWBL live tweet event, trying to start a social media trend and drive excitement and engagement. While simply typing #FWBL into the Twitter search bar yields results, a vast majority of those tweets are from cast members, @fwblcbs, the main CBS twitter handle, or entertainment magazines. (@Vanderjames – cast member – even tweeted a picture of the cast live-tweeting during the show!)

While cast members of NBC’s Scandal live-tweet during episodes, they are published more candidly while this type of social media promotion feels forced and unnatural. Fan engagement on Twitter is low, and Twitter is the most popular platform for social TV discussions.

Where does this leave the future of Friends with Better Lives? It doesn’t really look like it’s headed anywhere, but only time will tell if this show can match the pre-premier buzz executives were looking to create.

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