Social Media Matchup– Jay Leno Farewell vs. Jimmy Fallon Debut

The Tonight Show with Jay Leno came to an end after 22 seasons last week, and with the end of an era came the start of a new one with the debut of The Tonight Show with Jimmy Fallon. Jay Leno’s farewell show on February 6th reached 14.64 million viewers and Fallon’s debut reached 11.31 million. While both episodes are the two most viewed Tonight Show episodes, which one accumulated more social buzz?

According to NielsonSocial Guide, and reported by Mashable, Fallon attracted more buzz on Twitter than did his predecessor. Roughly 79,900 unique accounts sent 157,600 tweets that night, amounting to 15.6 million Twitter impressions (number of tweets seen). This was much higher than Leno’s last episode which garnered 79,400 tweets from 52,400 accounts resulting in 9.9 million impressions. While the disparity could be related to the impressive list of big stars Fallon brought on for his first episode, it could also be due to the differing audiences which the comedians attract. Fallon draws a much younger crowd which is known to be more active via social media and therefore could result in the higher number of tweets and impressions.

Fallon’s most popular segment on the opening episode, “$100 Tonight Show Bet” can be seen in the clip below. 

 

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