The much anticipated second season of the Netflix original program “House of Cards” was released earlier today, with all 13 episodes hitting the streaming service simultaneously. With the show’s fans buzzing about the return of Francis Underwood, Netflix capitalized on their strong social media reach by teasing fans with quote-cards in the days prior to the show’s debut.
The show’s primary handle, @houseofcards, created special picture assets to push out via social media and followers responded. Netflix combined their branded messages with re-tweets of popular accounts and news organizations which helped promote the premiere. Beau Willimon, the show’s creator, was retweeted often, as well as Kate Mara, who plays Zoe, the ambitious journalist who’s trying to make a name for herself in the throes of political news-writing.
Popular celebrities and household names from Ricky Gervais to President Obama had much praise for the show. Here are some of our favorites.
The premier cleverly coincides with Valentines Day, spotlighting Netflix’s binge-viewing model, and ensuring that even those without a significant other can still indulge with the enthralling plot twists that are sure to come this season. Happy viewing!